The woman tech entrepreneur Manisha Raisinghani started her logistics optimization company, LogiNext, in 2014, with Dhruvil Sanghvi, her batchmate from Carnegie Mellon University. In just about four years, it has become one of the fastest growing tech firms in the world (according to Financial Times, statistics portal Statista, and IBM), with 200 clients across 10 countries. As the company’s CTO, Raisinghani, 33, likes to believe that a work-life balance is irrelevant when work is a goal and a dream turned reality. After that, it’s more about a work-life confluence. Your vision needs to be stronger than your goal to achieve your dream.
Manisha has been inspired by two women named Ginni Rometty, the CEO of IBM, and Sheryl Sandberg. As a co-founder, she is doing her bit by trying to lead by example herself. A mediocre upbringing and the lack of social or economic pressures have made Manisha seek out challenges and pave her own path. This supposed ‘son’ of the house was expected to take the family business ahead. However, she opted to choose numbers and data over the family’s expectation.
After her, undergrad from Mumbai University, she joined Mastek as a software engineer. In around six months she figured that a corporate job was not going to be a life long engagement for her. In the 2009 layoffs, she was one among hundreds at Mastek. Her corporate stint made Manisha turned her interests to learning something new. She decided to pursue something that would help her to analyze how to leverage technology to realize strategic opportunities. She found her answer in Information Systems and did her Masters in Information Systems from Carnegie Mellon. Post her graduation she worked with Warner Brother as part of the Data Analytics team for iTunes.
After that, she also worked with IBM in the US until she decided to get started. When they started off, Dhruvil and Manisha handled the bulk of the work hand in hand. But as the company started growing, they had to segregate their responsibilities. She took over the tech bandwagon. They have known each other from college, therefore, they had immense respect for each other and had confidence in each other. They had all those sessions of discussions where they would change the world of logistics one day. They still dream big and are working on their visionaries.
- Women in Tech
From her personal experience in this field for the past few years, she thinks the problem of women in tech lies in the foundation. She shared her personal journey where she said the ration of the boy is to the girl was not that bad till 10th grade. The situation worsened when she joined science in 11th and 12th grade and it was even worse for masters. The percentage had drastically dropped to 20% at her post-graduate. The basic cause of this is lack of mentorship and motivation. There is this negative social power which teaches that girl is not suitable for tech and also social expectations are much higher from women than men. Proper guidance and motivation would make the scenario different.
Being the only woman in almost all meetings with top executives of logistics companies is less of a challenge and more of a disappointment when she does not see enough women operating/working at that level. Another important challenge she faces as a leader and entrepreneur is how to strike a good number balance between male and female team members.
At LogiNext, they want to see their current female team members become the leaders of tomorrow and possibly start their own startups.
- Work Structure
LogiNext’s algorithm uses the information where 5000 orders
and 200 delivery boys will be engaged to put up a result within a few seconds.
The work is divided efficiently. Along with the basic work distribution, the
delivery personnel is also guided whether
to take a bike or a truck, which route to follow to cut down traffic and what sequence of delivery to follow to save time and fuel. Even if they
can manage to save up 1 km for one delivery boy. On a bulk, they will be able to save up a huge amount of fuel.
LogiNext saves a good number of about 7-15 percent of the logistics costs for its clients, which include heavyweights such as D-Mart, Decathlon and Maruti Suzuki, says Raisinghani, who serves as chief technology officer.