Fossil, a world-renowned luxury lifestyle brand has recently had recently achieved a milestone for itself in India with its biggest-ever launch of 7 new smart products in India.
With the massive market of GenX tech-savvy youth, Fossil launched its touchscreen watches collaborating with 6 high-end brands: Skagen, Michael Kors, Emporio Armani, Diesel, and Armani Exchange.
Johnson Verghese, Managing Director Fossil India said, “With the launch of next generation of smartwatches, we have amplified the technological features on the wrist while maintaining ouraesthetically fashioned designs, creating an experience individual to eachconsumer”.
The price range of these watches starts from Rs 19,995 and possess features like touchscreen digital display, magnetic charging, wireless syncing, long battery life, and other noteworthy features are having a gyroscope, GPS, microphone, an ambient light, heart rate sensor and is also swim proof so that you can track all your workouts since the watch comes with Google Fit. You can also enable other third-party fitness apps in these watches.
Gautam Sharma, Vice President Brand Strategy- APAC also added. “Since our entry into the smartwatch market three years ago, it has been Fossil’s mission to meld technology and design,”
The launch includes Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, Diesel Full Guard for Diesel, A|X Armani Exchange Connected for Armani Exchange, and Skagen Falster 2 for Skagen.
Verghese, further said, “India has 47 per cent of its population below 25. They understand technology very well”.
He added, “We have a unique space as young, tech-savvy, fashion-conscious and aspirational youth are backing us”.
The launch is indeed promising and has successfully created a buzz amongst the mellienials who are both tech and fitness freaks.